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About the Video
Artist: EIVIBLEIVI
Composer / Director: Milan Schell
Videography / Editing: Milan Schell
Duration: 3:38
Format: HD / Digital
Genre: Visual Music
Composer / Director: Milan Schell
Videography / Editing: Milan Schell
Duration: 3:38
Format: HD / Digital
Genre: Visual Music
Billboards, the new music video by EIVIBLEIVI, uncovers New York’s hidden electric soundscape through near-field radio receivers, transforming digital ads into a non-commercial music program.
Public advertising tech is reframed as a musical instrument, keeping the source material recognizable as part of the urban environment while revealing it as a sonic microcosm of its own.
The result evokes an insectoid POV horror trip of capitalist overkill, referencing the pop-art, fluxus, and soundwalk traditions.
Public advertising tech is reframed as a musical instrument, keeping the source material recognizable as part of the urban environment while revealing it as a sonic microcosm of its own.
The result evokes an insectoid POV horror trip of capitalist overkill, referencing the pop-art, fluxus, and soundwalk traditions.
Technical Background
At the core is a custom-built pickup system that synchronizes video images with a stereophonic audio recording of the electromagnetic radiation emitted by two digital billboards on NYC’s Canal Street.
Across three improvised performances, the pickup’s proximity, position, and rotation is varied to explore different audiovisual interactions. The resulting material is assembled into a single sequence with minimal editing, preserving its live-scanning origins.
The piece culminates in a surreal change of perspective by resampling the street view through a tube TV screen.
Across three improvised performances, the pickup’s proximity, position, and rotation is varied to explore different audiovisual interactions. The resulting material is assembled into a single sequence with minimal editing, preserving its live-scanning origins.
The piece culminates in a surreal change of perspective by resampling the street view through a tube TV screen.
Artist Bio
EIVIBLEIVI (read “emblem”) is the solo project of Brooklyn-based composer-performer Milan Schell, exploring the psychedelic and symbolic dimensions of sound. Active since 2006, the project fuses acoustic instruments, electronics, and custom-built systems into recordings, performances and audiovisual works.
The discography intersects diverse genres, with a focus on eliciting the listener's mental reflex to construct meaning from sound. Live, Schell transforms the drum set into a resonant loudspeaker through digitally controlled feedback, interweaving percussion and electroacoustic synthesis.
Milan Schell has performed internationally at venues and festivals including Harvestworks and NYCEMF (New York), REM Festival (Bremen), and Konschthaus Beim Engel (Luxembourg), and has worked with artists including Charlemagne Palestine and Fried Dähn.
He has won grants and awards for New Music Forms (Kunststiftung Baden-Württemberg, 2018), and Electronic Music in the Church (Cultural Affairs Office of the State Capital Stuttgart, 2005).
The discography intersects diverse genres, with a focus on eliciting the listener's mental reflex to construct meaning from sound. Live, Schell transforms the drum set into a resonant loudspeaker through digitally controlled feedback, interweaving percussion and electroacoustic synthesis.
Milan Schell has performed internationally at venues and festivals including Harvestworks and NYCEMF (New York), REM Festival (Bremen), and Konschthaus Beim Engel (Luxembourg), and has worked with artists including Charlemagne Palestine and Fried Dähn.
He has won grants and awards for New Music Forms (Kunststiftung Baden-Württemberg, 2018), and Electronic Music in the Church (Cultural Affairs Office of the State Capital Stuttgart, 2005).
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